2019 fwd X the world of studio ghibli's animation
hong kong
Client: FWD X Studio Ghibli
Agency: William Chan Design (Hong Kong) Limited
Design: Pop-up card set [4 main exhibition scenes], Slide film [individual/premium box set], all sold in the souvenir shop of the exhibition.
Background: 2019 FWD x The World of Studio Ghibli's Animation HK is opened to the public from 3 Aug to 3 Nov 2 at Portal 6311, 18 Sheung Yuet Road, Kowloon Bay, Hong Kong. The exhibition is presenting ginormous 3D sets and installations and re-creating iconic scenes from the cinematic masterpieces of Dir. Isao Takahata and Dir. Hayao Miyazaki. The classic selection includes My Neighbour Totoro, Castle in the Sky, Kiki’s Delivery Service, Porco Rosso, Pom Poko, Princess Mononoke, Spirited Away and Howl’s Moving Castle.
POP-UP Card Set
"Hidden World of Studio Ghibli's Animation in the Envelope" is the design concept of these POP-UP cards. Let's have a peep into the fantasy world!
There are 4 POP-UP card designs featuring 4 different 3D installations derived from the popular animations: Spirited Away, Howl's Moving Castle and Totoro.
POP-UP CARD | Spirited Away The Bathhouse
POP-UP CARD | Howl's The Moving Castle
POP-UP CARD | Totoro In The Woods
POP-UP CARD | Totoro At The Bus Stop
Slide Film [ Individual Card Set ]
There are 9 slides (positive films) with images of 9 different 3D installations.
One card contains 1 slide.
Users could create a slide viewer by folding the card according to the instruction given. Switch on the flashlight of your smartphone, then insert it into the provided spaces. Images in the slide will be well presented.
Slide Film [ Premium Box Set ]
There are 9 slides (positive films) with images of 9 different 3D installations in the premium box set.
Switch on the flashlight of your smartphone, place the slide viewer on top of the flashlight. Images in the slide will be well presented.
