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lancome

visual merchandising

Client: Lancome (Hong Kong)

Agency: DCG Display & Design Co,.Ltd

Design: Window display, in-store display, light box visual

Background: Lancome is a French luxury perfumes and cosmetics house that distributes products internationally. DCG Display & Design Co,.Ltd is responsible for the design and production of window, in-store, visual display of Lancome shops in Hong Kong.

Lancome headquarter will provide us the design guidelines for every launch. I create technical drawings for production based on the design direction given by the visual merchandiser. Furniture setting and space limitations vary in different stores,  therefore, custom setting are required.

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2021CNY_Visual (4).jpg

2021 Chinese New Year

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2021CNY_Tray_CoffretTable (5).JPG
2021CNY_Tray_Fish Tank (2).jpg
2021CNY_Tray_Animation Table (1).jpg

2020 Genifique

2020Genifique_Window (10).jpg
2020Genifique_Window (8).jpg
2020Genifique_Window (12).jpg
2020Genifique_Tray_AnimationTable (1).jp

2021 Clarifique

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